What stood out was the framework for testing multiple ad formats before scaling, which helps avoid the common pitfall of over窶訴nvesting in a single channel. The article also highlights how to use first窶叢arty data to refine look窶疎like audiences, giving you a clearer path to profitable scale. Worth a quick read for anyone handling paid campaigns. https://write.as/7akdnlg7ngms7.md FB8BFF
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